Merlin Square: the B2B marketplace that finds the right supplier with artificial intelligence

What it does

In the B2B market finding the right partner is slow, opaque and often left to luck: weeks of research, unanswered emails, endless comparisons. Quality suppliers remain invisible because they lack the resources to be found. Merlin Square replaces the directory with a semantic matching engine that analyses needs and profiles in depth: sector, specialisation, size, location, collaboration history.

The rating system after each collaboration builds a verified, transparent reputation that feeds directly into the ranking of results.

How it works

The buyer writes a prompt: sector, skills, timing, budget. The AI interprets the request, qualifies the criteria and produces the shortlist; from there profiles, references and ratings are compared in one place.

The supplier builds the profile with AI assistance, which suggests how to structure services, improves texts and identifies the most effective skill categories. Every profile is optimised for traditional search engines and for Generative Engine Optimisation, so it also appears in the answers of AI engines.

Who it is for

Merlin Square works for both sides of the market.

• Buyers: companies, purchasing managers and project managers who need to find a qualified supplier in minutes, with a shortlist ranked by relevance and reliability and the comparison of profiles, references and ratings in one place.
• Suppliers: agencies, professional firms and service companies with solid skills that struggle to stand out. They build their profile with AI, enter relevant shortlists and accumulate a verified reputation.